I remember the days when we filled paper forms with questions, designed attractive comment boxes and rushed after customers around the store in order to convince them to leave a piece of feedback on the products or services we offer. Back then, I was the head of Starbucks Coffee in Turkey. We were just starting here and wanted to grow fast. We knew that the best way to grow our business is to manage it through the eyes of the customers - If only we could listen to their thoug